LOS ANGELES, CA (July 21, 2023) – Equator Coffees, the Marin-based B Corp coffee roaster known for community impact locally and at origin, today announced the launch of a cafe in the iconic Fairfax District of Los Angeles. This marks the brand’s second brick-and-mortar location in Southern California and builds on 10 cafes currently open statewide. Equator Coffees’ ongoing expansion is slated to continue into 2024 with the brand expecting to open five additional locations in Southern California and to increase a wholesale presence in the region.
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The newest location follows the success of the brand’s Ivy Station cafe in Culver City, which opened in 2022. Designed by The Studio For, Fairfax delivers a lifestyle coffee experience all under one roof, reconceptualizing the location’s original aesthetic with the brand’s signature red and black color palette for an industrial-chic appeal. The 860-square-foot main dining area accommodates up to 14 patrons and features furniture entirely produced by local Los Angeles artisans—including a selection of natural wood, Scandinavian-inspired tables and seating that integrates custom lux vinyl with textile upholstery for an added touch of dimension.
Complementing the decor are original murals by LA Hope Dealer (Corie Mattie), a famed street artist known for hope-filled designs featuring doves. The rear of the main space also transforms into an inviting outdoor patio that can hold up to 20 additional guests. Lush planters cushioned settees, and tables made from thermal ash anchor the backyard oasis in versatile comfort. Equator Coffees plans to pursue strategic partnerships with local brands and host collaborative retail pop-ups in the cafe for guests to enjoy limited-edition merchandise, as well as unique food and coffee offerings.
“Today, as much as when we opened our first cafe ten years ago, we want to create an inspiring environment for guests that invites them to experience coffee that’s roasted better, brewed better, and, most importantly, sourced in a way that makes lives better,” said Helen Russell, Co-founder of Equator Coffees. “Our intention remains strong to continue to create inclusive and welcoming spaces for all.”
To celebrate Equator Coffees’ newest location in Los Angeles, 10% of the Fairfax cafe’s opening week sales will be donated to the Los Angeles LGBT Center, which provides advocacy programs and social services for lesbian, gay, bisexual and transgender people.
Equator Coffees on Fairfax is located at 456 North Fairfax Avenue, Los Angeles, CA 90036. Situated in the Beverly Grove neighborhood, the cafe is just steps away from city landmarks and attractions, including Canter’s Deli, Jon & Vinny’s, The Grove Shopping Center, The Original Farmer’s Market, CBS Studios, and the LACMA Museum District. For more information, visit www.equatorcoffees.com and follow along on Instagram at @equatorcoffees.
About Equator Coffees
In 1995, Equator Founders Helen Russell and Brooke McDonnell began their values-driven path, roasting coffee in a Marin County, CA garage. Possessing an obsessive commitment to green coffee sourcing and unparalleled roasting expertise, Helen and Brooke have committed over 28 years to sustainable and fair trade coffee practices all in the name of creating a remarkable coffee experience for consumers. Today, Equator Coffees is a retail and wholesale coffee roaster and coffee farm owner with ten retail cafes throughout California—from Marin County to San Francisco to Los Angeles and beyond. Throughout the years, Equator Coffees has spearheaded industry-leading sourcing and roasting practices, and has forged progressive partnerships with Michelin-starred chefs, specialty grocers, tech campuses, and more. Women-owned, LGBTQ-founded and an early adopter of Fair Trade certification, Equator Coffees is the first California coffee roaster to achieve B Corp Certification. https://www.equatorcoffees.com/
About Los Angeles LGTB Center
Since 1969 the Los Angeles LGBT Center has cared for, championed, and celebrated LGBT individuals and families in Los Angeles and beyond. Today the Center’s nearly 800 employees provide services for more LGBT people than any other organization in the world, offering programs, services, and global advocacy that span four broad categories: Health, Social Services and Housing, Culture and Education, Leadership and Advocacy. We are an unstoppable force in the fight against bigotry and the struggle to build a better world; a world in which LGBT people thrive as healthy, equal, and complete members of society. Learn more at lalgbtcenter.org. Instagram, Facebook, and Twitter: @LALGBTCenter
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